Basics of digital marketing - Effective marketing through your website
Your website is the lifeblood of your business, but your marketing strategy can become the heart of it. To achieve good results when investing in digital marketing, or think about how to make a website that provides results and profitability for your company, or do it through a web development company, it is necessary that both aspects go into tuning.
The relationship between marketing and your website is very important for a business to achieve its objectives on the Internet.
If your goal is to have a simple and creative website, that's fine, but you have to make sure that it is also functional, easy to navigate and suitable for your niche, according to the profile of your ideal buyer. That is, according to your marketing strategy that you have previously developed.
On the other hand, if you want to invest a large budget in digital marketing campaigns, that is also fine, but you must understand that the objective of these campaigns is to make people find you, access your website and become clients of your company. That is, it is your website that must be in tune with your marketing to convince your customers.
Are you getting the idea? Marketing and website go hand in hand! One thing is related to the other! I would say one depends on the other and vice versa, so if one fails, the other will too.
To have a website at the height of your marketing strategy, and not waste money on expensive campaigns that do not bring you results, you have to plan a website that serves your goals and that does not disappoint your audience once they reach it.
How to find the perfect formula? You have to have an attractive website, yes, but of quality when people browse it, with high performance, well organized and with a clear and persuasive conversion funnel.
After the building the website, you should devise a marketing campaign that really corresponds to what the audience will find on your website, and that completely captures them.
Web structure and SEO
Do hope that you are not one of those who believe that SEO is an isolated aspect of your website structure. As with marketing, SEO has a lot to do with your website, since the techniques that will be used for optimization depend on this. Google is increasingly demanding on the issue of SEO optimization and has its algorithms on the witch hunt to discover which web pages have slow loading speeds, something closely related to your website structure, duplicate content or thin content, also very related to the structure and programming of the web.
If we want to fall in love with Google, and other search engines, we must combine the website with SEO strategies and quality content.
Define your strategy before building your website
All the suggestions that have been mentioned here are aimed at understanding the importance of having a good website (by hiring professionals) for the success of your company. But after you have a fabulous website, you must move on to marketing to complete the perfect business strategy. How to choose an ideal marketing plan? You can only answer this question if you know your goals. To do this, define your goals in a real way.
What do you want to achieve in the short term? Do you want to improve your conversion rate? Generate more traffic? Improve your brand's online presence? Gain authority in your niche? What do you need? Make a list of the priorities you have for your business and work towards this.
A great website and marketing will be effective only as you carry out actions to improve aspects of them that lead to a better user experience and to conquer search engines; And of course, as long as you follow up on those actions.
If the first time you don't get a good relationship between marketing and your website, don't give up! Lasting marriages never fit right out of the box. Be patient and improve what you have to improve; There are no perfect web pages, and to get one that works, you will have to invest time, do tests and know your target audience very well.
In addition, it will not be enough to invest a lot of money in a spectacular website and a powerful marketing campaign, but you can make a difference by innovating in terms of content and giving the public what they expect.
If you don't know what your audience's needs are, do your research, get to know your potential customers, and create a campaign that focuses on engaging them through topics that are interesting to them. As you delve into your audience, you will know if your brand values ??are going in the right direction and if the website gets traffic and meets the expectations of your audience.
Do you want an impressive website? This is possible! If you follow relevant advice, you can compromise the website of your business with the marketing you implement.
You do not need boy wizard skills to get a website that meets the objectives of your brand, you just have to make it happen and see your website as a whole.
Those who perceive marketing and a website as a lone ranger who have nothing to do with each other soon suffer the consequences of their failure. If you've been trying for a long time and aren't getting good results, maybe it's because you haven't got the perfect website to show yourself to the world. I urge you to redo it, rethink and go back to betting on marketing by following the tips and strategies that I have shown you here. If you dare not do it alone, let us today lend a helping hand and direct your business to the top of the search engines.
Spending money on website advertisements is not “Marketing”. It has always been advertising. Never consider spending on Facebook, Instagram, Twitter as marketing, it is not! When you spend $0 and you are able to deliver any little traction, then you have learnt marketing.
How to create an awesome website
As we already know, every day we consider the idea of ??creating a website for our business and going “online”, but most of them have doubts. Who do I hire to create my website?
Today, the online market is full of agencies and freelancers that offer a multitude of services related to web development, SEO positioning, online marketing, server management, web security services etc.
The question is the following, who should we really trust to contract the creation of our website? Well, the advisable answer to that question is: trust a professional with your website. You need sales to grow your biz. Nothing else is important.
Hire a professional to build my company's website
The answer to this question is simple: Yes, it is necessary to hire a professional who has the training and experience necessary to offer a good experience to users, and so that your company's website can position itself in the first results of the major search engines.
Otherwise, it makes no sense to invest in a landing page or website that is not going to have traffic, or that when users enter it, they leave it without browsing it, increasing your bounce rate.
Why you need a professional to build your website
Your company needs a site that generates trust, is easy to navigate, that allows you to develop digital marketing campaigns effectively and ensure that users advance in the conversion funnel and become loyal customers of your brand. Therefore, anyone who only has some knowledge of this profession will mess everything up.
It's like wanting to sail on a paper boat and hope it doesn't sink. You need a professional team with extensive experience in web development and advanced tools to build and publish a usable site.
The chances of achieving a high volume of traffic will increase and those who visit you feel comfortable and want to navigate through it.
Here are some of the reasons why need the services of professionals to build your website:
- Your website will be finished in much less time.
- A professional will be more fluent than you doing the pages, doing the installations, configuring everything necessary to have it ready, this will allow you as an entrepreneur to focus on your true priorities.
You forget about technical problems
In all web page development there are unforeseen events, that if a template does not do what we wanted, that if a plugin creates a conflict with another, and other thousand problems. A professional will assume the problems as his own and will fight with the code so that you do not have to worry about anything and can keep all your hair.
There is no doubt that if you finally hire a professional, your website will be much better, of higher quality.
The key is to find a company who is capable of doing what you want, always contact several companies, ask for references, and talk to them about the strategy or methodology they are going to use.
Choosing the best provider is crucial for your online business to end in good stead and help you with sales.
Support and consulting
If you decide to hire a professional to make your website, in case of technical problems, doubts, or new features that you want to incorporate into the website, such as working with email marketing, contact forms, surveys, landing page to promote a service or product in particular, you will always have someone to solve problems for you.