Basics of digital marketing - Your website for digital marketing
In fact, the benefits of using website for digital marketing are numerous, but here we highlight the most relevant ones:
- Greater visibility than conventional media, at a much lower price;
- when segmenting your audience, it’s easier to find out who you should reach;
- Real-time interaction with consumers;
- Measuring results more accurately;
- Greater, diverse, set of strategies can be used;
- Possibility of changing strategy, since interactions are measurable.
- Reduced cost, especially when compared to offline dissemination alternatives;
- With SEO (Search Engine Optimization) techniques, your company's website can be placed among the top, in organic results.
If you want to start investing in using website for your digital marketing, a good start is to understand the importance and benefits of SEO. The term represents a set of website optimization techniques to achieve a good position in search engines.
When someone searches for something on a search engine, the chances of them clicking on the higher places are much greater. Therefore, what SEO does is to help your website appear in those higher places and, with that, generate more visits and sales.
In fact, a good SEO strategy is based mainly on knowing the audience - or defining a persona - and good choice of keywords.
After all, by understanding better about the people you want to reach, it is possible to determine what subjects they are going to research, what problems they have and how they use search engines.
From there, you can define the content of your blog articles, optimize your website and set up online ads. However, it is worth mentioning that all of this must be combined with a keyword research.
They are the terms that people search on the search engine to find a particular content. And you should strive to include those words on your website and in your blog articles, to optimize them.
In that case, to choose good keywords, think about your audience's behavior and what subjects they are interested in. And be sure to analyze the search volume, the competition and the relevance of each chosen keyword.
Finally, another important element for good SEO is page optimization, which is the structuring of the website's pages based on some optimization criteria.
In this sense, from the choice of keywords, you should try to insert them naturally in some strategic places on the site, such as titles, URL, headings, Meta description etc.
The strategies and tools of SEO are quite diverse, and it takes a lot of calm, care and study to make a good optimization of a website or blog.
For this, a great alternative is to seek an SEO consultancy, which will help you to define which improvements should be made on your company's website.