Basics of digital marketing - content marketing metrics

1. Traffic Metrics

Measures how many people are visiting your content (blog, website, video, etc.).

 Examples:

• Page Views: Total times your page is seen.

• Unique Visitors: Number of different people who visited.

• Traffic Sources: Where the visitors came from (Google? Instagram? Email?).

Why it matters:

Tells you if your content is actually being seen by an audience.

2. Engagement Metrics

Measures how people interact with your content.

 Examples:

• Average Time on Page: How long visitors stayed.

• Bounce Rate: % of visitors who left without doing anything.

• Scroll Depth: How far down they read your content.

Helps you understand if your content is interesting and useful or if people are leaving too soon.

 3. Social Sharing & Interaction Metrics

Shows how your content is doing on social media platforms.

 Examples:

• Likes, Comments, Shares, Saves

• Click-through rate (CTR) on posts

• Mentions or Tags

if people are sharing or engaging, your content is resonating and could go viral