Basics of digital marketing - Email Marketing Metrics

Open Rate
- Measures the percentage of recipients who opened your email.
- Indicates how effective your subject line and sender name are.
Click-Through Rate (CTR)
- Shows the percentage of people who clicked a link in your email.
- Helps measure interest and engagement with your content.
Conversion Rate
- Tracks how many recipients completed a desired action (e.g., made a purchase, signed up).
- Measures how successful your email is at achieving its goal.
Bounce Rate
- Percentage of emails that couldn't be delivered to recipients.
- High bounce rate = issues with your email list (invalid or outdated addresses).
Unsubscribe Rate
- Shows how many people opted out after receiving your email.
- A high rate may mean your content isn’t relevant or you're sending too often.
List Growth Rate
- Measures how quickly your subscriber list is growing or shrinking.
- Helps you track whether your audience is expanding.
Spam Complaint Rate
- The percentage of recipients who reported your email as spam.
- Affects your sender reputation and email deliverability.
Email Sharing/Forwarding Rate
- Indicates how many people shared your email with others.
- Helps identify content that users find valuable or worth sharing.
Return on Investment (ROI)
- Calculates how much revenue you earned vs. how much you spent.
- Shows the overall profitability of your email marketing efforts.