Basics of digital marketing - Email Marketing Metrics

Important Email Marketing Metrics

1. Open Rate

   • Measures the percentage of recipients who opened your email.

   •  Indicates how effective your subject line and sender name are.

2. Click-Through Rate (CTR)

   • Shows the percentage of people who clicked a link in your email.

   •  Helps measure interest and engagement with your content.

3. Conversion Rate

   • Tracks how many recipients completed a desired action (e.g., made a purchase, signed up).

   •  Measures how successful your email is at achieving its goal.

4. Bounce Rate

   • Percentage of emails that couldn't be delivered to recipients.

   • High bounce rate = issues with your email list (invalid or outdated addresses).

5. Unsubscribe Rate

   • Shows how many people opted out after receiving your email.

   • A high rate may mean your content isn’t relevant or you're sending too often.

6. List Growth Rate

   • Measures how quickly your subscriber list is growing or shrinking.

   •  Helps you track whether your audience is expanding.

7. Spam Complaint Rate

   • The percentage of recipients who reported your email as spam.

   •  Affects your sender reputation and email deliverability.

8. Email Sharing/Forwarding Rate

   • Indicates how many people shared your email with others.

   •  Helps identify content that users find valuable or worth sharing.

9. Return on Investment (ROI)

   • Calculates how much revenue you earned vs. how much you spent.

   • Shows the overall profitability of your email marketing efforts.