Basics of digital marketing - How Mobile App Marketing Works

1. Pre-Launch Stage (Before Releasing the App)

Goal: Create awareness and prepare for a successful launch.

• Define your target audience (who is the app for?)

• Research competitors and industry trends.

• Build a landing page or simple website for the app.

• Collect email signups from interested users.

• Start promoting through blogs, social media, or teaser videos.

• Conduct beta testing with a small group to gather feedback and fix issues.

2. Launch Stage (Promoting the App to Get Downloads)

Goal: Increase visibility and drive app installs.

• Optimize your app listing using App Store Optimization (ASO). This includes writing a clear description, using relevant keywords, and uploading high-quality images and videos.

• Run paid advertising campaigns on platforms like Google Ads, Facebook, Instagram, and TikTok.

• Reach out to influencers, YouTubers, or bloggers in your app’s niche.

• Submit your app to directories or platforms like Product Hunt for exposure.

3. Post-Launch Stage (User Engagement and Retention)

Goal: Keep users active, engaged, and satisfied.

• Send push notifications to remind users or inform them of updates or offers.

• Use in-app messages to guide users, announce new features, or promote premium services.

• Offer incentives like loyalty points, rewards, or referral bonuses to encourage repeat use.

• Send onboarding emails or follow-ups to new users.

4. Monetization Stage (Earning Revenue)

Goal: Turn active users into paying customers.

• Offer in-app purchases (such as extra features or digital items).

• Display ads in the app (banners, interstitial ads, or rewarded videos).

• Provide subscription models (monthly or yearly plans).

• Sell physical or digital products directly through the app if applicable.

5. Analytics and Optimization

Goal: Measure performance and improve the app over time.

• Track user behavior, install sources, retention rates, and app uninstalls.

• Identify which features users use most or where they drop off.

• Use analytics tools like Firebase, AppsFlyer, or Mixpanel to gain insights.

• Conduct A/B testing on app elements like screens, buttons, or messages to find what works best.